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Helping reduce #foodwaste

We wanted to introduce our Get Fruity customers to The Felix Project. The felix project help bridge the gap between the waste of perfectly edible food within the food chain, from producer to wholesaler to retailer and using the food waste within these chains to counter food poverty.

We wanted to introduce our Get Fruity customers to The Felix Project. The felix project help bridge the gap between the waste of perfectly edible food within the food chain, from producer to wholesaler to retailer and using the food waste within these chains to counter food poverty.

 ‘We started it because we felt we needed to do something about those who simply weren’t able to feed themselves and their families.’

 (Robin Aitken MBE Founder and Trustee)

The company started when the founders son Felix died suddenly from Meningitis in 2014. In early 2015 he was looking for a charitable activity which could commemorate his Son. At a boys’ football tournament six years ago, his son was upset to discover that almost none of the opposing team of 10-year-old boys from South London had had anything to eat that day. He then discovered that children not adults were the most obvious casualties of food poverty.

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When our DM Davina discovered The Felix Project she though it would be a fantastic company to support. We sent 22000 bars to distribute to the young people of London and for those who are going hungry. This is only a small amount of food in comparison to the demand needed to feed the people who need it.

We wanted to share this with you because not only do we think it is such a fantastic company but we want more people to contribute to the cause. Would you like to contribute to a local food charity by clearing out your cupboards and giving what you do not use to the people that need it? Most regains of the UK have a local charity that feed the poor and their are plenty of opportunities to help. For more information take a look on The Felix Project website.

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